common social media marketing mistakes to avoid

The hashtag dilemma…if you are caught somewhere in between love and hate of these tiny but mighty content gems, #ReadOn!

Let us say this again. STOP SCROLLING FOR SOCIAL MEDIA CONTENT IDEAS! We have ALL done this too many times to count, are we right? (It’s ok, be honest!)

Social Media Marketing can be overwhelming and as a busy small business owner, we know you can often find yourself putting in a ton of time wondering what it's worth. Here, we break down some of our top tips for the already experienced business owner looking to up their social media marketing game!

No matter what industry you are in, when it comes to keeping up with the latest trends and ensuring your social media content is solid, many people get overwhelmed and brush it aside. DON’T give up! We’ve got some easy, trending content ideas that are sure to make your life a little easier, no matter what your level of confidence may be….read on, friends! Easy Content Idea #1: We love our community events, am I right?! From county fairs to local festivals, there’s always something happening in your area. Even if you are not actively participating, commenting, sharing or talking about upcoming community events are a easy and great way to be a part of what is going on near you. This not only shows your community spirit but also helps you connect with your audience on a personal level. Easy Content Idea #2: Nothing speaks louder than the voices of satisfied customers. Feature testimonials and stories from your most loyal customers/clients/patients or even from a brand new one. If they are willing to snap a quick pic, even better! Faces and people are relatable, and help build your reputation without saying a word. Show your potential customers that you value their feedback and experiences. Simple and easy but oh so important. And who knows, it could lead to more reviews which is a BIG WIN. Easy Content Idea #3: People love getting a peek behind the curtain. Share behind-the-scenes photos and videos of your team at work, product creation processes, or even a day in the life at your business. This humanizes your brand and builds a deeper connection with your audience. Easy trends such as boxing or unboxing products, before and after a style update or service completed or even just employees getting ready to start (or end) their day are all great ideas! Easy Content Idea #4: Take advantage of Ohio’s seasonal changes and holidays. Create content around seasonal promotions, special offers, and holiday celebrations. This keeps your content timely and relevant. A quick video clip of ANYTHING (water, flowers, nature, unlocking the door, playing with the kids outside, literally anything you can grab, with a relevant post and a few hashtags can make this a complete idea for any type of business. Easy Content Idea #5: Position yourself as an expert in your field by sharing valuable tips and educational content. Whether it’s how-to guides, industry insights, or tips related to your products or services, this type of content can establish your authority and attract new customers. Show yourself in your element (or showing what you do) can be a strong content idea anytime of the day, any day of the week. Easy Content Idea #6 Partnering with other local businesses can be a great way to expand your reach and create engaging content. Highlight these other companies can magnify your views, add some new followers and create a solid partnership with others around you who will become your biggest supporters! Easy Content Idea #7 Interactive content such as polls, quizzes, and contests are a quick, effective way to see what your followers think about a topic. This not only boosts engagement but also provides valuable insights into your customers’ preferences and interests. It literally does not get any easier than this one, post a question, add a couple of options, and monitor the answers. As a followup post you can address the results. Two-for-one content. Keeping your content fresh and engaging is key to connecting with your audience and growing your small business in an intentional, planned out structure. By incorporating these trending content ideas, you’ll not only stay relevant but also build a loyal and engaged community around your brand. So, go ahead and give these ideas a try, and watch your online presence soar! Have any content ideas that have worked wonders for your business? Share them in the comments below – we’d love to hear from you! Remember to follow along on our socials, and say hello when you do! Happy creating! 🌟 KAE Social – Your go-to partner for creative and impactful social media strategies for small businesses in Ohio. Let's grow together!

Welcome to the digital party, where every comment, like, and share can turn a casual browser into a loyal customer—or not.

When used properly, social media can be SUCH a powerful tool to connect with your audience, build your small business brand, and ultimately drive growth. however, we all know that social media marketing can be a bit daunting, and mistakes are common... and can be a HUGE expense of time for those already lacking extra.